Marc Bras joined ZEEKR Europe in May 2023, leading and setting up ZEEKR Netherlands. Together with Sweden, the Netherlands is the European home turf for ZEEKR and launching market. The ZEEKR Global Design center is located in Gothenburg, Sweden and ZEEKR Europe HQ is located in Amsterdam. As an innovative and mature EV market the Netherlands the right place to launch ZEEKR and serve as a blue print for the further roll out in Europe. ZEEKR will serve both existing ev drivers for their next ev with a convincing all round package as well as offer an intelligent, rewarding, and convenient experience for the audience who has decided to drive their first electric vehicle.

Prior to joining ZEEKR Europe, Marc Bras spent over 20 years at BMW Group, holding various positions in sales, network strategy and leading the EV and new mobility business launching and pioneering the first EV models in 2013 in the Netherlands. Marc holds a Master degree in International Business from Maastricht University, was a guest lecturer for sustainable mobility at various universities and was taking part for many years in the Advisory Board for the Centre for Future Energy Business at Rotterdam School of Management.

Marc has 10 years of full electric driving experience and is dedicated to shape the sustainable future of mobility.