Alex is a highly accomplished professional with more than 25 years of experience in diverse national and international settings. As the founder of Puksô Designs, a renowned marketing agency, he has successfully spearheaded projects and collaborated with prestigious companies such as KTM, Maxxis, CocaCola, AMV Seguros, Hoosier Racing Tire, and RaceDeck. Notably, Alex has organized globally recognized competitions like the Spanish SuperQuad Championship and the Puksô Challenge SuperQuad Cup. He has also made significant contributions to the audiovisual production of the Spanish Supermotard Championship for Spanish Television, TVE.

Over the past decade, Alex has been at the forefront of driving growth initiatives across various industries, with a focus on integrating marketing and sales teams to achieve project success. He firmly believes that implementing a robust branding strategy is vital for sustainable growth.

In 2022, Alex undertook the challenge of launching Mobility Service Electric Renting, Spain's first 100% EV leasing company. Despite his limited experience in the automotive industry, with the support of Paul Harms and the Mobility Service Nederland team, Alex successfully established the company's operations in under 6 months operating under the name of EV-Renting.com

While Alex initially had a passion for combustion engines, his journey with Mobility Service has transformed him into a fervent advocate for electric mobility. He recognizes the urgent need to educate and guide 21st-century drivers towards sustainable transportation options.

As a distinguished speaker at the past edition of the FullyCharged event, Alex brings a wealth of knowledge and experience, positioning him as an invaluable asset in inspiring and enlightening audiences about the future of transportation.